Working for Good, Clean, Fair Food for All - Slow Food Urban San Diego Convivium of Slow Food International


BrightSide Produce San Diego: A New Beacon for Local Food Deserts

BrightSide Produce San Diego envisions a future where everyone in San Diego has access to affordable, fresh fruits and vegetables.

It’s a bold vision, but the student-run, social venture has already made huge strides toward its goal. Launched in June 2017 by Dr. Iana Castro, a marketing professor at San Diego State University (SDSU), and Rafael Castro, BrightSide serves as a produce distributor that reaches food insecure customers in underserved and university communities. ​

Currently, it delivers fresh produce to nine community stores in National City weekly by “breaking bulk” and giving stores the flexibility to buy the varieties and quantities of fruits and vegetables that are appropriate for the stores at low prices, without minimum order requirements. 

In addition to its store deliveries, BrightSide has an SDSU Buyers Club, which is a convenient, on-campus option for affordable produce. SDSU community members can sign up for a produce package based on how many fruits and vegetables they would like to receive each week, and can pick it up at SDSU Farmers Market every Thursday between 10 a.m. to 3 p.m. 

Outside of its deliveries, BrightSide has established itself as an important part of the sustainable movement at SDSU. It’s housed under the Center for Regional Sustainability (CRS), an organization dedicated to advancing sustainability through regional collaborations in higher education, research, stewardship and outreach. With the support of CRS, BrightSide is run primarily by students from Dr. Castro’s “Marketing and Sales for Social Impact” course, which gives them the opportunity to apply their skills to a real business and effect change in areas where it’s needed most. Along with running the business, students have the opportunity to share BrightSide’s mission at sustainability-themed events both locally and nationally. 

To keep up with BrightSide as it continues to make its impact in the San Diego region and beyond, please visit BrightSide’s website or follow BrightSide on Instagram or Facebook.

Thank You for Joining Us at Good Food Community Fair!

The times challenge us.

Slow Food Urban San Diego is grateful for our community – you uplift us in times like these and help to ground us in others. Thank you for your important contributions to our Good Food Community Fair: True Cost of Food and to our local food system. Thank you for sharing your wisdom, skills, knowledge, sense of hope, resiliency, successes, humor and delicious food and drinks.

This year’s Fair celebrated how we are addressing the True Cost of Food in our region and acknowledged the work we have yet to do.

We discussed the true cost of food and farm labor, sustainable seafood, wasted food, soil health and land management, preserving cultural traditions and more. Thank you for sharing your stories and local treats, for teaching us about heirloom seeds and gyotaku, how to prepare “three-sisters,” and how to connect to our farmers and fishermen and support healthy food systems. Slow Food looks forward to continuing the effort with you, our community. Thank you to all who contributed and volunteered, and all who attended, and to the WorldBeat Cultural Center for being our gracious host.

We’re grateful to our generous sponsors who made it possible to charge only a “suggested donation,” so that we can truly bring the Slow Food mission of good, clean and fair food to ALL. Creating opportunities to connect that are accessible is important to us.

Thank you to all who attended and partook of this community event. If you missed this year’s good, clean and fair food fun, you can catch the next one in 2018. And of course, you can find us planting, eating, learning, teaching, connecting, cooking and expanding community with our partners in the meantime.

From all of us at Slow Food Urban San Diego, eat well, grow well, and be well.

2017 Good Food Community Fair October 1st @ the World Beat Center

Get your tickets today!

Slow Food Urban San Diego brings together the largest collection of food system advocates in San Diego County: The 4th annual Good Food Community Fair. Come to the Worldbeat Center on Sunday, October 1st from 11am – 3pm as we celebrate all things slow and expand the community table to everyone interested in exploring the Good, Clean, and Fair food movement in San Diego.

The fair is part festival, part conference, part food-stravaganza. Enjoy culinary demos and panel discussions while sampling delicious libations and tasty treats from local food purveyors, tour the first sustainable, edible garden in Balboa park, meet local organizations dedicated to food justice, and learn about the true cost and value of food from some of the most prominent thought leaders in the entire San Diego region.

Programming will highlight and celebrate our community’s successes in fair food and ways we can work toward a more just and regenerative food system for all people, animals, and the land.