Thumbnail image for Thumbnail image for Thumbnail image for 5 DOLLAR VALUE MEAL CHALLENGE SFUSA.jpg

Slow Food vs. Fast Food?

-As Part of Slow Food USA's Campaign to Take Back the 'Value Meal',

Slow Food Urban San Diego Hosts September 17th Event at Little Italy's Amici Park

As part of Slow Food USA's The $5 Challenge campaign to take back the 'value meal', Slow Food Urban San Diego is proud to announce that it will be hosting 'Together We Can Take Back the Value Meal' on Sept. 17, 2011 from 9:00a.m. - 1:30p.m.  The event will be open to the public and will be held at Amici Park, located at Union Street, San Diego, CA 92101.  Slow Food Urban San Diego is an all volunteer, local chapter of Slow Food USA, a national non-profit working for good, clean and fair food for all.


In response to a lack of access to fresh fruits and vegetables, people eating more fast food than home-cooked meals and increasing rates of diet-related disease, Slow Food USA's recently launched campaign is encouraging people across the country to cook slow food that costs no more than five dollars per person, the cost of a typical fast food 'value meal'.  Attendees of Slow Food Urban San Diego's event will take a pledge to do the same.  Supported by SD Weekly Markets, the event will take place alongside the Little Italy Mercato, where vendors will be offering $5 lunch alternatives.  At 12:00pm, the community will gather in a lunchtime convivium.  Slow Food Urban San Diego will be on hand at Amici Park from 9:00a.m. - 1:30p.m. to answer questions and provide member services.


The $5 Challenge's overarching message is that slow food should not have to cost more than fast food and that everyone has a right to it everyday. Slow food - the opposite of fast food - is food that is good for those who eat it, good for farmers and workers, and good for the planet.  


"This is an opportunity for the San Diego urban community to demonstrate together that there is a choice, and that good, clean, and fair food can be affordable and accessible,'" said Kristen Goodrich, a board member of Slow Food San Diego.


The campaign officially launches on Sept. 17 with a National Day of Action.  Along with Slow Food Urban San Diego, thousands of participants will be attending or hosting hundreds of slow food gatherings nationwide.


"Right now, we have policies that make it harder to feed our children fruit than Froot Loops.  But everyday, against the odds, people find ways to cook real food on a budget.  We need to make cooking and eating that way a possibility for everyone," said Viertel, president of Slow Food USA. "If you know how to cook slow food on a budget, The $5 Challenge is a chance to teach someone. If you want to learn, it is a chance to get started. And it is a chance for us all to unite and begin pushing for the change we need."  

There has been a tremendous amount of support from communities across America and the media is catching on too!  From Chicago to New York, Washington DC to Detroit, the $5 Value Meal challenge is sparking the minds of eaters nationwide.  

For more information, please visit SlowFoodUSA.org/5Challenge.